Marketing Executive

Salary: £23,000 to £30,000
Type: Full time, permanent
Application close date: 17.10.19
What’s it like to work for Bedrock Learning? Check out our company culture code.

Who are we looking for?
One of Norwich’s fastest growing businesses, Bedrock Learning, is on the hunt for a marketing executive whiz to join our expanding team.

In this role your skills will be deployed right across the marketing mix. Whether you’re creating dynamic downloads or engaging emails, you understand that your success is dependent on a well-executed content strategy. If you think you would enjoy achieving greatness with some of the most driven people you have ever worked with, Bedrock Learning is the place for you!

A bit about us

Bedrock Learning is an innovative online vocabulary and reading curriculum for school students. The need for our programme is great; over 120,000 students (and rising!) now progress on our platform in schools and homes around the world.

Our company is growing quickly and this is an excellent time to join our team and seize career opportunities that only a rapidly growing company such as ours can provide.

Your work will have a significant impact on students, teachers and families. If you care passionately about education and are a dedicated digital marketer, you need to get in touch with us!

Our mission
We are on a mission to narrow the vocabulary gap and revolutionise the way students engage with reading and vocabulary learning.

There is a direct link between a pupil’s vocabulary size and their academic progress. Vocabulary gaps widen as students progress through school. The gaps often begin very early on in a child’s life and they are compounded by a lack of reading.

Researchers, academics, teachers and politicians are now in agreement – we must do more to ensure that we do not allow social disadvantage to become educational disadvantage. Vocabulary is the great leveller.

Benefits of working for us
♦Unlimited holidays, taken during school holidays
♦Annual pay reviews
♦Company profit share bonus scheme
♦EMI scheme (shares) for senior hires
♦Pension scheme
♦Extensive learning and development opportunities
♦Tea and fresh coffee every day (very important!)
♦Office in the best bit of Norwich! (In our opinion)
♦Frequent company socials
♦Friendly and supportive team, working in a creative atmosphere

So, what will you be responsible for?
♦Carrying out and innovating upon the marketing strategy
♦Implementing and monitoring marketing campaigns
♦Producing a range of digital content
♦Monitoring and reacting to all marketing data and insights on a regular basis
♦Meeting or exceeding monthly inbound targets
♦Managing the customer’s digital journey towards product demonstration and beyond
♦Ensuring lead generation is optimised: increasing rankings and maximising traffic

A match made in heaven
You are a conscientious, motivated and reflective team player. You care about your work, career progression and where you’re heading.

You will look to build upon the success of our current marketing model and your skills, creativity and competence will allow you to have a positive impact on its future direction.

You won’t waste precious time producing content without first understanding how your previous efforts have performed. Your creativity and ideas are always informed by your analysis of data.

Analytics – you’ve got it. SEO – no problem. Engaging copy – easy! After all, you are a modern marketing guru!

You understand Bedrock Learning. Things move fast. Growth is king. You are expected to fuel growth and you want to grow yourself, professionally and financially. You aren’t precious about what’s asked of you – in fact you thrive on variety. You see targets as an opportunity to excel.

Essential skills
♦Exemplary communication skills: written and verbal
♦Analytically inclined with a knack for understanding data and how to apply it
♦Organised and detail-oriented enough to manage projects with many moving parts
♦Strong working knowledge of Google Ads, Tag Manager, Google Analytics, social media advertising, CRO and technical SEO
♦Comprehensive understanding of social media platforms
♦Email marketing
♦Proven ability to meet targets
♦Self-motivated and engaged in your work

♦BA in Marketing, Business, English, Journalism or other related qualification
♦3 years experience in marketing role
♦Portfolio of marketing campaigns and/or examples of digital work

British Educational Suppliers Association - BESA
Educate - Education Research Edtech
Bett Awards 2019 - Finalist
ERA Awards 2019 - Finalist